There is this modern wave of social networks on the rise: tracking relations between people, the location of your friends, tracking your favorite food, what you listen to etc. Ambient is pretty asocial: it tries its best NOT to report what you listen to or what you do, it just plays what you want. Online content (such as covers and lyrics) is downloaded anonymously. You can even activate the offline mode - in this mode no connection to the Internet is made, no covers are downloaded, no lyrics lookup is performed. You lose some fun indeed, in exchange you gain your privacy.
Ambient by default starts in offline mode. To get online, please switch to the "Context" task and click the "Go online" button.